There is a relatively low conversion rate out there for businesses, which is why you must ensure you have a solid strategy in place. This means making sure your website’s visitors can easily communicate with you as needed. It also means that as a business, you are very present and willing to tend to your potential customer’s needs. People can sense when care is genuine and there are a few things you can do to show you truly care as a business and that you can be easily reached.
The first thing to do on your website is to have the link “contact us” easy to find. It is important to use this specific term as, if a visitor needs to contact you, they will scan your site quickly to find these words and not notice something different like “call us” or “get in touch”. Straying on this makes it more difficult and unpleasant for your visitors, adding to the possibility of losing potential customers. Make sure phone numbers and emails are very clear and easy to read.
Also make sure that your number and address are clearly visible on the top right corner of the page. If it’s in HTML than mobile users can call you directly by clicking on it. Contact forms should be relatively simple and not require too much personal information. All you really need is the person’s name and email address. Anything else should be left optional. Creating “one-column” form fields saves time for users and makes it easier for them to fill out forms. Finally, make sure your final action button is at the bottom right. As people read from left to right, top to bottom, the final action button should be the last thing on the form and can be easy to locate. It should also be very noticeable – preferably in a catchy or obvious color.
These are a few tips to improve communication between you and your website’s visitors.
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