Online Reputation Management is about monitoring anything that is mentioned about a particular website anywhere on the internet. It is also the effort to promote any positive feedback about the website while at the same time pushing back anything negative in search engines using special techniques. In fact, ORM is focused more on pushing back negative feedback regarding a website more than anything else. While the goals of SEO here differ, they are similar in principal and use similar techniques.
These days it is not enough to simply run a professional looking website. You have to foster your web presence by taking further steps to protect your brand and preserve your image. ORM is for anyone who is trying to sell a brand, service, or attract a following. Things as seemingly minor as broken links and poorly written content can be damaging to your website and overall reputation. After all, “word of mouth” is and has always been a vitally important method of marketing and if your readers like your site they will be more willing to share it with their contacts.
SEO and ORM are very closely linked, intertwined even, and so ORM should be given a great deal of importance. You can teach yourself how to effectively manage your online reputation on your own or you can actually hire someone to do it for you. There are both individuals and agencies available that specialize in this and can help you achieve your goals. The fact that negativity comes via other websites is what makes ORM tricky business, which is why you might require professional help.
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